Privacy Policy

Welcome to the BeyondPlay Ltd (“BeyondPlay”, “We”, “Our”, “Us”) privacy policy relating to the services (“Services”) rendered by BeyondPlay via (“Website”) where your personal data (“Personal Data”) as defined by the General Data Protection Regulation (“GDPR”) are processed.

BeyondPlay respects your privacy and is committed to protecting your Personal Data and to processing it in compliance with the applicable data protection laws – notably:

  • The UK Data Protection Act 2018, including any legislative provisions supplementing or amending it from time to time – the ‘DPA’;
  • The ‘GDPR’ and any other law as may apply by virtue of its territorial or extra-territorial scope.

This privacy policy will inform you as to how we look after your Personal Data when you visit Our Website and/or use Our services and tell you about your privacy rights and how the law protects you.

Although Our goal is to always be as clear and transparent as possible, We appreciate that legal documents can sometimes be difficult to read. Please do not hold back from contacting Us for any clarification you may need. You can find Our contact details below.


1.1 BeyondPlay is the data controller responsible for your Personal Data. If you have any questions regarding the privacy policy or in order to exercise your rights as listed under part 8 of this policy, please contact Us using the details set out below.

1.2 BeyondPlay’s contact email: Postal address: One Lyric Square, W6 NB0, London.


2.1 We reserve the right, at Our complete discretion, to change, modify, add and/or remove portions of this Privacy Policy at any time. You shall be informed by Us of any changes made to this Privacy Policy (as well as any other terms relevant to the Website). We shall also archive and store previous versions of the privacy policy for your review upon request. You should also inform us if there is any change or update to your personal data.


3.1. Data obtained from You when you sign up to receive the newsletter:

a) Name and surname

b) Email address

c) Analytics data with respect to your use of our Website and Services such as your IP address, click tracking, number of visits to webpages. Certain information is collected using cookies and/or similar tracking technology – please see further section “Cookies”.

3.2. We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

3.3. If you fail to provide the requested Personal Data and consent, We will not be able to communicate with you for the Newsletter service.


4.1. The purpose and legal basis used in the collection of the categories of data set out in the previous clause is described below:

- Name, surname, and email address: for the sending of our Newsletter and communicating with you regarding our services. The legal basis is your subscription and consent to receive such communications obtained through the sign-up flow.

- Analytic data: to have a better understanding of how you use the Website. The legal basis is Our legitimate interest in learning how to offer a better service and user experience.


5.1. Criteria used to determine retention period: We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

5.2. The criteria We use to determine what is ‘necessary’ depends on the nature of the particular personal data in question. Our normal practice is to determine whether there is/are any specific law(s) (for example laws regulating our business, tax or corporate laws) permitting or even obliging Us to keep certain personal data for a certain period of time (in which case We will keep the personal data for the maximum period indicated by any such law) and if not, whether there are any laws and/or contractual provisions that may be invoked against Us by you and/or third parties and if so, what the prescriptive periods for such actions are. In the latter case, We will keep any relevant personal data that We may need to defend Ourselves against any claim(s), challenge(s) or other such action(s) by you and/or third parties.

5.3. Where Your personal data is no longer required by Us, We will either securely delete or anonymise it.


6.1. Your personal data might be shared with our technical service providers, for the sending of the Newsletter and related communications.  

6.2. Authorised disclosure: we will only share your Personal Data with relevant authorities upon request in the unlikely event of a legal investigation.


7.1 We will not transfer your Personal Data to third countries outside the UK and European Economic Area.


8.1 As a Data Subject you have the following rights under the applicable data protection laws:

  • the right to access your data;
  • the right to have your data erased;
  • the right to have your data rectified;
  • the right to object to further processing;
  • the right to restriction of processing;
  • the right to data portability;
  • the right to withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal;
  • the right to lodge a complaint with a supervisory authority

Cookies Policy

Like many other websites, BeyondPlay Ltd. (“We”) and its partners (e.g. third-party service providers, advertising and marketing partners, etc.) may use cookies and pixels when you visit (“Website”) or access the services provided on Our Website.

The aim of this Cookies Policy is to provide the Website users (“You” or “User”) with clarity and transparency on how WE collect and use cookies (“Policy”).

1. What are cookies?

Cookies are small text files that are placed on your computer or mobile device when you access websites on the internet.

Cookies help Users navigate around our website and allow Us to tailor the content of our site to fit the needs and preferences of Users.

None of the cookies We use collect your personal information (e.g. names, addresses, telephone numbers, email addresses) and they can’t be used to identify You as an individual. They typically collect anonymous identifiers associated with your device, browser, referring site URLs, time or usage information, Website preferences and settings, etc. (as further provided in this Policy).

You can find more information about cookies at

2. Types of Cookies we use

We use the following types of cookies on our Website:

Non-Essential cookies

These are cookies which are not required for our website to function or behave as the user would expect it to.

These include cookies relating to:

  • Marketing, which gather information about the user’s browsing patterns and behaviour to target them with advertisements which would be more likely to interest them
  • Analytics/ Statistics, which help website owners gather information about users on their website, such as when they first visited the website and/or how often they access it and at what particular time. These also include cookies that log how the user came across the website, using which search engine or other link.

Name of the cookie: Facebook Pixel
Purpose: To track and optimize campaigns, track site visitors
Content: Http Headers, Pixel-specific Data (pixel ID), Button Click Data (site visitors etc.), optional values (page views).
Type: Persistent. Third-Party Cookie set by Facebook
180 days
International transfers:

Name of the cookie: Adwords Pixel
Purpose: To track when the users reach the page after completing the conversion.
Content: Page Load
Type: Persistent. Third-Party Cookie set by Google
90 days
International transfers:

3. How we use cookies

We use cookies for a number of reasons, including, but not limited to:

  • to gather information about customer/User activity on the Website and to understand how it is used
  • to track how customers/Users, arrive at our Website for marketing purposes and to track referrals
  • to deliver more relevant advertising to our customers/Users at the websites and mobile applications they visit
  • for research and analytical purposes to see who Users interact with the Website in aggregate

We do not, under any circumstance, sell information collected via cookies.

4. Managing Cookies

If you do not want Websites to place cookies on Your computer or mobile device at all, you can adapt your browser settings as such that you will be notified before any cookie is placed. You can likewise adapt the settings as such so that your browser refuses all cookies, or only the third-party cookies.

Likewise, you can remove any of the cookies that have already been placed. Please note that you will have to adapt the settings for each browser on any mobile device and computer You use separately.

Without cookies enabled we can't guarantee that our website and Your experience would be optimal, and in some cases, you may not be able to log in to your account if cookies are disabled.

It is important to note that different browsers offer different ways of configuring your browser’s cookie settings. The following links provide you with steps on how to use, erase or adjust cookie files on your particular browser:

Internet Explorer -

Firefox -

Google Chrome -

Safari -

If necessary, consult your browser’s “help” function, or go to your browser’s manual. If you wish to disconnect cookies of specific parties, you can do this through

Please note that we aren't responsible for the content of external websites.