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BeyondPlay

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Vision

We create the future of Online Gaming by redefining how people play.

Mission

To transform solo game sessions into engaging multiplayer entertainment experiences with the community, sharing and togetherness at heart.

Two people having fun
Who We Are

BeyondPlay is an exciting venture that will disrupt the world of real money gaming and redefine the playing experience.

Powered by creative individuals, we translate the latest trends into cutting-edge technology combining traditional gaming experience with next-generation player's needs.

With our groundbreaking product, we aim to raise the stakes in the entertainment value game by transforming solitary game sessions into engaging multiplayer entertainment experiences with the community, real-time sharing and togetherness at heart.

And do we mention a sharp focus on responsible gaming features and long-term sustainability? Commitment to diversity and inclusion? We did, but we shouldn’t have to! It's 2021 and our Founder is a woman. Duh.

Team & Advisors

BeyondPlay Team

Present

BeyondPlay

Past

LeoVegas, Betsson, SG Digital, PaddyPower

Experience

Online Gaming Consultancy (inc. WilliamHill, Gamesys, HardRock), Casino Products, Content and Operations, P&L Management, Product Development

Karolina Pelc

Founder & CEO

Present

BeyondPlay

Past

LeoVegas, Casumo, MrGreen, William Hill, Betsson

Experience

Online Gaming, Landbased Casino, CRM, P&L Management, Casino Strategy

Jacqui Gatt

COO

Present

BeyondPlay

Past

Playtech, Odobo, BetVictor, Endava

Experience

Online Gaming, Product Innovation

Cristina Turbatu

CTO

Present

BeyondPlay

Past

PokerStars, Enteractive, YouTube, Twitch, StepRecords

Experience

Community Driving, Social Media Strategy, Player Engagement, Streaming, Video content & editing.

Damian Zawadzki

Engagement & Community Manager

Karolina Pelc

Founder & CEO

Present

BeyondPlay

Past

LeoVegas, Betsson, SG Digital, PaddyPower

Experience

Online Gaming Consultancy (inc. WilliamHill, Gamesys, HardRock), Casino Products, Content and Operations, P&L Management, Product Development

Jacqui Gatt

COO

Present

BeyondPlay

Past

LeoVegas, Casumo, MrGreen, William Hill, Betsson

Experience

Online Gaming, Landbased Casino, CRM, P&L Management, Casino Strategy

Cristina Turbatu

CTO

Present

BeyondPlay

Past

Playtech, Odobo, BetVictor, Endava

Experience

Online Gaming, Product Innovation

Damian Zawadzki

Engagement & Community Manager

Present

BeyondPlay

Past

PokerStars, Enteractive, YouTube, Twitch, StepRecords

Experience

Community Driving, Social Media Strategy, Player Engagement, Streaming, Video content & editing.

BeyondPlay Advisors

Tony Plaskow

Commercial Advisor

Present

Black Cow Technology, Pixiu Gaming

Past

easyodds.com (Co-founder), IGT, Bally

Experience

Gaming Start Ups, Corporate & Commercial Strategy, Product Innovation, Fund Raising

Nicholaas Havenga

ICT Advisor

Present

Eric Salmon & Partners

Past

Tommy Hilfiger Group, Naspers

Experience

Content Delivery Infrastructure, Cloud Solutions, Video Streaming

Kris Opalka

Technical Advisor

Present

Online Gaming CTO

Past

King

Experience

Teams in CEE, Gaming and Distribution, Mobile and Social Gaming, Technical Compliance

Lisa Winning

Present

Force Over Mass VC, Pride Live and Stonewall Day Board

Past

HeTexted (Founder), Book Author (Penguin Random House, Simon & Schuster)

Experience

Digital Start Ups, New Media, Technology, Growth Acceleration, Fund Raising

Present

Black Cow Technology, Pixiu Gaming

Past

easyodds.com (Co-founder), IGT, Bally

Experience

Gaming Start Ups, Corporate & Commercial Strategy, Product Innovation, Fund Raising

Tony Plaskow

Commercial Advisor

Present

Eric Salmon & Partners

Past

Tommy Hilfiger Group, Naspers

Experience

Content Delivery Infrastructure, Cloud Solutions, Video Streaming

Nicholaas Havenga

ICT Advisor

Present

Online Gaming CTO

Past

King

Experience

Teams in CEE, Gaming and Distribution, Mobile and Social Gaming, Technical Compliance

Kris Opalka

Technical Advisor

Present

Force Over Mass VC, Pride Live and Stonewall Day Board

Past

HeTexted (Founder), Book Author (Penguin Random House, Simon & Schuster)

Experience

Digital Start Ups, New Media, Technology, Growth Acceleration, Fund Raising

Lisa Winning

Meet the team

Watch here
Team Experience

Our Past Experience

Leo Vegas
William Hill
ORYX Gaming
Hard Rock Cafe
show wax
Riot Games
Amazon
Pragmatic Play
Betsson
Gamesys Group
Naspers
King
Calvin Klein
IGT
Our Story

Innovation starts with a dream and a plan.

2.2B

The worldwide population of video gamers

86%

Of all internet users, frequently play games

500K

Concurrent users
playing Fortnite

2M

Average viewership at any moment Twitch

With Forbes calling Video Games the "the new social media" and Netflix stating that it competes more with Fortnite than it does HBO, there is no doubt that Gaming is one of the primary means of entertainment of today. But for iGaming to compete, the experience needs to adapt, push the boundaries, and meet the needs of the new generations of players.

Founded in 2021, BeyondPlay is a concept envisioned as a response to both the opportunities and challenges presented by the latest trends observed in Gaming's rapidly growing world. Formerly known as SharedPlay, we have rebranded to a new, bigger and bolder name in October, and you can watch our rebrand story here.

Read our full story

Community connection

BeyondPlay (formerly SharedPlay) was founded by Karolina Pelc, previously leading product teams of award-winning iGaming Operators. Pelc recognized early that what creates engagement in video games, despite the modern-day multi-screen distractions, is the community connection – an element largely missing proper implementation within a real-money gaming proposition.

Having observed first-hand a shift towards new consumption patterns within players and her younger industry colleagues' circles, Karolina secured the financial backing of some of the industry's most prominent figures for the project of building a disruptive B2B technology provider laying the foundations for the future of multiplier gaming.With funding in place and a team of Rockstar's sharing a passion for innovation, BeyondPlay was ready to shake things up and bring a unique experience to the world of iGaming.

Multi-player entertainment

With our team's combined experience and niche expertise, spanning from multiplayer live dealer games and video streaming, to the latest product development and technology solutions, the vision for BeyondPlay is to be on the frontier of redefining how people play.  BeyondPlay combines a custom-build platform with streaming technology and social features, creating an interactive, multiplayer proposition for Operators, Game Providers and players alike. The product is perfectly aligned with market insights which suggest that communities significantly impact game and player retention.

Founder Highlights
  • Igaming Next Podcast Host featuring industry’s most prominent Executives

  • UK National Diversity Awards Nominee

  • 10 Most Influential Women IGB 2018

  • 20 People to Watch by GGB 2019

  • Featured in Facebook’s #shetalksgames campaign in 2019

  • Public Speaker and Published Author

Partners

We proudly associate with other businesses who help us get better at the things they are the best in. We believe in specialisation and supporting each other, so this page is for all those, that contribute to BeyondPlay's future.

Work With Us

If you like challenges, have an entrepreneur mindset, this is your opportunity to work on an exciting, greenfield project using modern technologies without technical debt and legacy systems.

We are committed to building an inclusive and diverse team and would love to hear from you, regardless of gender, nationality or race. We are prepared to accommodate the right candidate with flexibility required.

Contact us at: hello@beyondplay.io

Contact Us

Don't be a stranger,
we’d love to
hear from you

BeyondPlay collects your contact information for the sole purpose of keeping you updated on our products and services. You might unsubscribe from these communications at any time. For more information, please see our Privacy Policy.
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